Terms of Reference for a consulting firm to develop and implement a campaign

Monday 16 March 2020

Terms of Reference for a consulting firm to develop and implement a campaign at the level of Canton of Tuzla and BiH aimed at raising public awareness about the rights of children and people with disabilities, and the importance of inclusive education.

Project name: Inclusive4All- Inclusive education for all children in Bosnia and Herzegovina, code: AID 011522

Donor: Italian Agency for cooperation and development (AICS)

Project location: Bosnia and Herzegovina, Tuzla Canton


Save the Children believes every child deserves a future. In the North-West Balkans and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children’s unique needs are met, and their voices are heard.  We deliver lasting results for millions of children, including those hardest to reach. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share.

Background and Rationale

Children with disabilities and their families are one of the most marginalised and excluded groups, often experiencing discrimination and violation of their rights guaranteed under the Convention on the Rights of the Child and Convention on the Rights of Persons with Disabilities. In Bosnia and Herzegovina, the medical approach to children with disabilities is still omnipresent, which focuses on the defects of the child rather than their potentials and environmental barriers, as well as the complementary charity approach which focuses on the provision of social welfare as the only means of community support. Children with disabilities often experience discrimination and social exclusion in every aspect of their lives, including negative beliefs, lack of knowledge, and discriminatory behaviour of others.

Although data on the number of children with disabilities is scarce, it is estimated that in Bosnia and Herzegovina there are over 70,000 children who have some disability, and over 7,500 of them live in Tuzla Canton .

The 2013 census in B-H showed that 10% of the population, i.e. 353,116 people, live with at least one disability. When it comes to the position of children with disabilities (CwD) within the education system in BiH, it ranges from inclusion into regular schools, the existence of special classrooms within regular schools only for CwD, to placement and education within institutions for special education. All three models coexist throughout the country with very few regions having clear strategies on how to go about the inclusion of children with disabilities into regular education system on one side and the transformation of special schools on the other.

The project “Inclusive4All: Inclusive education for all children in Bosnia and Herzegovina”, funded by the Italian Agency for Development Cooperation (AICS), started on the 1st of May 2018. SCI implements the project in the Canton of Tuzla in partnership with the Ministry of Education and Science, Centre of Knowledge Profectus from Zagreb, University of Bologna, and Association Vesta from Tuzla.

The project aims to enable children with disabilities to develop their potentials and fully enjoy their right to education and social inclusion.

Specifically, the project aims to reach the following three main results:

1.            Children with disabilities and their families have access to several diverse support services in Tuzla Canton;

2.            Tuzla Canton authorities are strengthened and supported in the review and adopt the local strategy for the inclusion of children with disabilities in the regular education system;

3.            The population and civil society organisations of Tuzla Canton understand and support the bio-psycho-social model of educational and social inclusion of children with disabilities.

One of the activities under the aforementioned Project is the realisation of a campaign at the national level with greater focus on Canton of Tuzla, aimed at raising public awareness of the importance of inclusive education, as well as combating prejudice against children and persons with disabilities, all with the aim of  educating the wider public about possible alternative options to encourage systemic change in the medical prardigm towards a bio-psycho-social approach to disability.


Save the Children in the North West Balkans seeks an agency/firm/organisation (from now on: the Agency) to plan and implement an informative awareness raising campaign focused on Tuzla Canton in particular and BiH in general; with the goal to put public attention on the importance of including children with disabilities in the local education system, and reducing prejudice against children with disabilities and their families.

Engagement involves the development of a campaign implementation strategy and plan, as well as the actual implementation of the campaign, by the following information:

  • The aim of the campaign is to raise public awareness of the importance of inclusive education and to work towards reducing prejudice against children with disabilities and their exclusion, invisibility and discrimination.
  • The main target groups of the campaign are parents of typically developed children, educational professionals and the general public.
  • The development and the implementation of the campaign are expected to be completed between May and December 2020 in Bosnia and Herzegovina.

Timeframe and methodology

In order to complete the above-specified task, the consultant will be engaged from May the 21th to December the 31st 2020. The consultant will develop and implement the work plan in consultations and with the support of SCINWB designated staff, in line with the proposed timeframe below.

Formal Expression of Interest for Consultancy

The interested consultant should develop and submit the financial proposal to respond to the above mentioned specific tasks. The proposal should include:

1.            Submission of the Bidders response document with a specified budget breakdown (Annex 1);

2.            Letter of interest with confirmation of the availability for the proposed dates and work dynamics;

3.            Biography of each team member listing relevant experience in SCI template (Annex 2);

4.            Conceptual concept of the campaign;

5.            Reference list and at least two examples of previously designed and implemented campaigns.

You can download full Terms of Reference and necessary forms here.

The interested applicants should submit their proposals on Procurement.NWB@savethechildren.org no later than the 19th of May 2020, 12:00 h. Only the shortlisted applicants will be contacted.

Particular requirement: no person is performing any task on behalf of Save the Children may, in any way, be involved in or connected with abuse or exploitation of children.