Terms of Reference for a consulting firm to develop and implement a campaign

Monday 16 March 2020

Terms of Reference for a consulting firm to develop and implement a campaign at the level of Canton of Tuzla and BiH aimed at raising public awareness about the rights of children and people with disabilities, and the importance of inclusive education

Project name: Inclusive4All- Inclusive education for all children in Bosnia and Herzegovina

Donor: Italian Agency for cooperation and development (AICS)

Project location: Bosnia and Herzegovina, Tuzla Canton


Save the Children believes every child deserves a future. In the North-West Balkans and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children’s unique needs are met, and their voices are heard.  We deliver lasting results for millions of children, including those hardest to reach. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share.

Background and Rationale

Children with disabilities and their families are one of the most marginalised and excluded groups, often experiencing discrimination and violation of their rights guaranteed under the Convention on the Rights of the Child and Convention on the Rights of Persons with Disabilities. In Bosnia and Herzegovina, the medical approach to children with disabilities is still omnipresent, which focuses on the defects of the child rather than their potentials and environmental barriers, as well as the complementary charity approach which focuses on the provision of social welfare as the only means of community support. Children with disabilities often experience discrimination and social exclusion in every aspect of their lives, including negative beliefs, lack of knowledge, and discriminatory behaviour of others.

Although data on the number of children with disabilities is scarce, it is estimated that in Bosnia and Herzegovina there are over 70,000 children who have some disability, and over 7,500 of them live in Tuzla Canton .

The 2013 census in B-H showed that 10% of the population, i.e. 353,116 people, live with at least one disability. When it comes to the position of children with disabilities (CwD) within the education system in BiH, it ranges from inclusion into regular schools, the existence of special classrooms within regular schools only for CwD, to placement and education within institutions for special education. All three models coexist throughout the country with very few regions having clear strategies on how to go about the inclusion of children with disabilities into regular education system on one side and the transformation of special schools on the other.

The project “Inclusive4All: Inclusive education for all children in Bosnia and Herzegovina”, funded by the Italian Agency for Development Cooperation (AICS), started on the 1st  of May 2018. SCI implements the project in the Canton of Tuzla in partnership with the Ministry of Education and Science, Centre of Knowledge Profectus from Zagreb, University of Bologna, and Association Vesta from Tuzla.

The project aims to enable children with disabilities to develop their potentials and fully enjoy their right to education and social inclusion.

One of the activities under the aforementioned Project is the realisation of a campaign at the national level with focus on Canton of Tuzla, aimed at raising public awareness of the importance of inclusive education, as well as combating prejudice against children and persons with disabilities, all with the aim of educating the wider public about possible alternative options to encourage systemic change in the medical paradigm towards a bio-psycho-social approach to disability.


Save the Children in North West Balkans seeks an agency/firm/organisation (from now on: the Agency) to plan and implement an informative awareness raising campaign focused on Tuzla Canton in particular and BiH in general; with the goal to put public attention on the importance of including children with disabilities in the local education system, and reducing prejudice against children with disabilities and their families.

Engagement involves the development of a campaign implementation strategy and plan, as well as the actual implementation of the campaign, by the following information:

  • The aim of the campaign is to raise public awareness of the importance of inclusive education and to work towards reducing prejudice against children with disabilities and their exclusion, invisibility and discrimination.
  • The main target groups of the campaign are parents of typically developed children, educational professionals and the general public.
  • The development and the implementation of the campaign are expected to be completed between May and December 2020 in Bosnia and Herzegovina.

Timeframe and methodology

In order to complete the above-specified task, the consultant will be engaged from May the 04th to December the 31st 2020. The consultant will develop and implement the work plan in consultations and with the support of SCINWB designated staff, in line with the proposed timeframe below.

Qualifications and Specialized Knowledge/Experience Required 

Minimum expertise and skills an Agency must possess:

  • At least five years of domestic and / or regional experience in implementing similar tasks, with experience in communicating/conducting campaigns aimed at children and/or parents;
  • Years of proven experience in designing and implementing awareness-raising campaigns and public campaigns, focusing on PR and social networks;
  • Knowledge and experience of working in the field of inclusion will be considered an advantage;
  • Expressed a creative and innovative approach and ability to find cost-effective alternative methods of communication and message transmission.


The Agency should indicate the amounts of fees and costs of the services it expects in the engagement, with currency, in the document "Bidding Response", and complete the form "SC-PR-10 - Request for Quotation". All budget items should be clearly described, explaining how they fit into the proposed methodology and work plan. It is mandatory to indicate the names of budget items as well as specific budget lines within the proposed budget.

Save the Children will particularly appreciate the potential pro-bono contribution of the applicant to maximise the effects of the campaign, as well as its visibility, which we will be happy to announce through the campaign.

The total value of the campaign (including the process of developing the concept and strategy of the campaign): maximum 45.000 BAM, divided into three tranches:

1.            The first tranche in May 2020 of 18.000 BAM (40%)

2.            The second tranche in August 2020 of 13.500 BAM (30%)

3.            The third tranche in December 2020 of 13.500 BAM (30%)

Note* Companies/organisations/agencies should take into account travel, food and accommodations, and all other expenses related to their tasks as they will not be reimbursed.

Formal Expression of Interest for Consultancy

The interested consultant should develop and submit the financial proposal to respond to the above mentioned specific tasks. The proposal should include:

1.            Submission of the Bidders response document with a specified budget breakdown (Annex 1);

2.            Letter of interest with confirmation of the availability for the proposed dates and work dynamics;

3.            Biography of each team member listing relevant experience in SCI template (Annex 2);

4.            Conceptual concept of the campaign;

5.            Reference list and at least two examples of previously designed and implemented campaigns.

Detailed ToR and accompanying documents for individual bidders are available here.

Detailed ToR and accompanying documents for companies are available here.

The interested applicants should submit their proposals on info.nwbalkans@savethechildren.org and dalila.basic@savethechildren.org no later than the 21st of April 2020, 12:00 h. Only the shortlisted applicants will be contacted.

Particular requirement: no person is performing any task on behalf of Save the Children may, in any way, be involved in or connected with abuse or exploitation of children.